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Listen to an interview about Innovation

An Interview About Encouranging Innovation and Becoming Innovative

You can download and listen to a one hour interview with Bayard Bookman and Mitch Goozé talking about what it takes for a company to be innovative. After a brief discussion of what innovation is, they then talk about these specific questions, many of which were asked of us by executives concerned about creating more innovation in their companies:

1. What correlation exists between a company's ability to innovate and its organizational structure, its strategy, and its culture?
2. What are the issues around managing highly creative people?
3. How should reward systems be tied to innovation?
4. What are the key issues in getting a comprehensive innovation process implemented?
5. How can you use cross-functional teams effectively in innovation processes?
6. How do you get cross-functional support for new product/process ideas?
7. How do you organize for speed in getting innovation done?
8. How do you get people to "think differently?"
9. How do I create a culture that will come up with "breakthroughs?"
10. How can you facilitate ideas from sales reps?
11. Is there a good way to handle controversial ideas or to get people to make the suggestions?
12. What are the issues around deciding what "level" of innovation to focus on?
13. How do you deal with the "not invented here" syndrome?
14. Is not getting all employees involved with bringing new ideas limiting innovation?
15. What is the right way to deal with failed innovations?
16. How do we create a culture that welcomes new ideas?

You can download and listen to this interview for $59.

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